{"id":1075,"date":"2022-04-13T10:37:07","date_gmt":"2022-04-13T08:37:07","guid":{"rendered":"https:\/\/michaeldri.com\/blog\/?p=1075"},"modified":"2022-04-13T10:37:08","modified_gmt":"2022-04-13T08:37:08","slug":"referencement-tpe-marge-progression-derniere-enquete-ifop","status":"publish","type":"post","link":"https:\/\/michaeldri.com\/blog\/site-web\/referencement-tpe-marge-progression-derniere-enquete-ifop\/","title":{"rendered":"R\u00e9f\u00e9rencement pour TPE : encore une belle marge de progression selon la derni\u00e8re enqu\u00eate Ifop"},"content":{"rendered":"<p>Voici venue la <a href=\"https:\/\/www.ifop.com\/publication\/les-dirigeants-de-tpe-et-la-digitalisation-de-leur-entreprise-vague-2\/\" target=\"_blank\" rel=\"noopener\">seconde vague de l&#8217;enqu\u00eate Ifop sur la digitalisation des TPE<\/a>, demand\u00e9e par Oxygen et MasterCard. La premi\u00e8re vague avait \u00e9t\u00e9 men\u00e9e en d\u00e9cembre 2020. Ici l&#8217;\u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e du 7 au 21 janvier 2022. En mati\u00e8re de SEO, elle montre qu&#8217;il y a encore des progr\u00e8s \u00e0 r\u00e9aliser pour les Tr\u00e8s Petites Entreprises.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">DANS CET ARTICLE<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/michaeldri.com\/blog\/site-web\/referencement-tpe-marge-progression-derniere-enquete-ifop\/#Une_legere_baisse_de_connaissances_en_SEO_pour_les_dirigeants_de_TPE\" >Une l\u00e9g\u00e8re baisse de connaissances en SEO pour les dirigeants de TPE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/michaeldri.com\/blog\/site-web\/referencement-tpe-marge-progression-derniere-enquete-ifop\/#Budget_SEO_limite_mais_le_referencement_reste_une_priorite_pour_les_TPE\" >Budget SEO limit\u00e9, mais le r\u00e9f\u00e9rencement reste une priorit\u00e9 pour les TPE<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Une_legere_baisse_de_connaissances_en_SEO_pour_les_dirigeants_de_TPE\"><\/span>Une l\u00e9g\u00e8re baisse de connaissances en SEO pour les dirigeants de TPE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Les enqu\u00eateurs Ifop ont contact\u00e9 403 dirigeants d&#8217;entreprise de 1 \u00e0 9 salari\u00e9s pour comparer leurs r\u00e9ponses aux donn\u00e9es r\u00e9colt\u00e9es en 2020 sur la digitalisation de leur activit\u00e9. Et m\u00eame si les r\u00e9sultats sont peu diff\u00e9rents, on note quand m\u00eame un petit recul au niveau de leurs connaissances en SEO.\u00a0<\/p>\n<p>Ainsi, \u00e0 la question <strong>&#8220;Avez-vous d\u00e9j\u00e0 entendu parler de r\u00e9f\u00e9rencement d&#8217;une page internet ?&#8221;, les dirigeants de TPE r\u00e9pondent NON \u00e0 23%<\/strong>. En 2020, ils \u00e9taient 19% \u00e0 indiquer cette r\u00e9ponse.<\/p>\n<p>Malgr\u00e9 la digitalisation globale de la soci\u00e9t\u00e9 et les efforts des acteurs professionnels et le gouvernement pour communiquer sur l&#8217;importance de la transformation num\u00e9rique, il y a encore du travail \u00e0 faire pour sensibiliser les patrons de TPE.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-notoriete-dispositifs-digitaux_MDRI-1024x724.webp\" alt=\"connaissance-digitales-TPE\" class=\"wp-image-1088\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-notoriete-dispositifs-digitaux_MDRI-1024x724.webp 1024w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-notoriete-dispositifs-digitaux_MDRI-300x212.webp 300w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-notoriete-dispositifs-digitaux_MDRI-768x543.webp 768w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-notoriete-dispositifs-digitaux_MDRI.webp 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Source : Ifop<\/em><\/figcaption><\/figure>\n\n\n<p>D&#8217;autant plus qu&#8217;avec <a href=\"https:\/\/www.latribune.fr\/entreprises-finance\/services\/distribution\/booste-par-le-covid-19-jusqu-ou-l-e-commerce-peut-il-s-imposer-902724.html\" target=\"_blank\" rel=\"noopener\">la crise du Covid qui a boost\u00e9 le e-commerce comme le r\u00e9v\u00e9lait La Tribune<\/a> en d\u00e9but d&#8217;ann\u00e9e, on aurait pu s&#8217;attendre \u00e0 une meilleure connaissance du digital de la part des petits entrepreneurs.&nbsp;<\/p>\n<p>M\u00eame recul pour la <strong>connaissance d&#8217;outils d&#8217;aide \u00e0 la cr\u00e9ation de site web comme WordPress, avec 47% de r\u00e9ponses n\u00e9gatives<\/strong> contre 45% en 2020.&nbsp;<\/p>\n<p>Si la crise a favoris\u00e9 l&#8217;essor du num\u00e9rique chez les PME et grandes entreprises, on peut penser qu&#8217;elle a \u00e9t\u00e9 plus compliqu\u00e9e pour les TPE et que ces derni\u00e8res n&#8217;ont pas pu suivre la marche. Certaines entreprises n&#8217;en voient pas l&#8217;utilit\u00e9 \u00e0 57%, qu&#8217;elles sont suffisamment \u00e9quip\u00e9es \u00e0 44% ou que c&#8217;est un investissement trop important (\u00e0 26%).<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budget_SEO_limite_mais_le_referencement_reste_une_priorite_pour_les_TPE\"><\/span>Budget SEO limit\u00e9, mais le r\u00e9f\u00e9rencement reste une priorit\u00e9 pour les TPE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Le pourcentage des <strong>TPE mettant en place l&#8217;optimisation et le r\u00e9f\u00e9rencement de leur site Internet stagne \u00e0 52% en 2022<\/strong> (contre 53% en 2020). Pr\u00e8s d&#8217;une moiti\u00e9 de petits entrepreneurs restent donc \u00e0 convaincre sur les avantages d&#8217;adopter une strat\u00e9gie SEO pour booster leur activit\u00e9.<\/p>\n<p>Pourtant, sur l&#8217;ensemble des entreprises qui ont acc\u00e9l\u00e9r\u00e9 leurs projets de digitalisation (soit 16% des sond\u00e9es), <strong>un tiers d&#8217;entre elles citent le SEO comme domaine privil\u00e9gi\u00e9<\/strong>. C&#8217;est la r\u00e9ponse qui r\u00e9colte le plus de suffrages, a \u00e9galit\u00e9 avec la cr\u00e9ation d&#8217;un site vitrine.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-equipements-digitaux_MDRI-1024x724.webp\" alt=\"equipement-digital-TPE\" class=\"wp-image-1087\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-equipements-digitaux_MDRI-1024x724.webp 1024w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-equipements-digitaux_MDRI-300x212.webp 300w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-equipements-digitaux_MDRI-768x543.webp 768w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/enquete-ifop-equipements-digitaux_MDRI.webp 1117w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Source : Ifop<\/em><\/figcaption><\/figure>\n\n\n<p>Au global, seulement <strong>15% des TPE ont un projet de digitalisation<\/strong> (cr\u00e9ation de site, utilisations de logiciels, optimisations etc\u2026).<\/p>\n<p>Sur ces TPE qui ont un projet, <strong>21% ont un budget allou\u00e9 allant de 1000 \u00e0 5000\u2009\u20ac<\/strong>\u00a0(27% en 2020). Une baisse encore plus flagrante pour celles qui ont un budget de plus de 5000 \u20ac (6% en 2022 contre 13% en 2020). Nul doute que la crise est pass\u00e9e par l\u00e0.<\/p>\n<p>En conclusion, il reste encore des clients \u00e0 aller chercher pour les consultants SEO, les r\u00e9dacteurs web, les cr\u00e9ateurs de site internet, les chefs de projet digital ou m\u00eame les d\u00e9veloppeurs. Faisons profiter les <strong>TPE des leviers digitaux qui leur apporteront \u00e0 la fois de la fluidit\u00e9, de la croissance et de la s\u00e9curit\u00e9 pour leur activit\u00e9<\/strong>.<\/p>\n<p>Lien direct sur l&#8217;enqu\u00eate Ifop concernant les dirigeants de TPE et la digitalisation de leur entreprise : <a href=\"https:\/\/www.ifop.com\/wp-content\/uploads\/2022\/04\/Presentation-pour-publication.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ifop.com\/wp-content\/uploads\/2022\/04\/Presentation-pour-publication.pdf<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Voici venue la seconde vague de l&#8217;enqu\u00eate Ifop sur la digitalisation des TPE, demand\u00e9e par Oxygen et MasterCard. La premi\u00e8re vague avait \u00e9t\u00e9 men\u00e9e en d\u00e9cembre 2020. Ici l&#8217;\u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e du 7 au 21 janvier 2022. En mati\u00e8re de SEO, elle montre qu&#8217;il y a encore des progr\u00e8s \u00e0 r\u00e9aliser pour les Tr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[7,15,6],"tags":[125,23],"class_list":["post-1075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-marketing-digital","category-site-web","tag-enquete","tag-news","entry","has-media"],"rank_math_title":"SEO TPE Progression Enqu\u00eate Ifop %sep% %sitename%","rank_math_description":"Selon l'enqu\u00eate Ifop, 23% des dirigeants de TPE n'ont jamais entendu parler de r\u00e9f\u00e9rencement d'une page internet. Voir plus sur l'enqu\u00eate.","_links":{"self":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/comments?post=1075"}],"version-history":[{"count":0,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media\/1094"}],"wp:attachment":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media?parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/categories?post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/tags?post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}