{"id":1554,"date":"2022-11-13T18:26:02","date_gmt":"2022-11-13T17:26:02","guid":{"rendered":"https:\/\/michaeldri.com\/blog\/?p=1554"},"modified":"2022-11-13T18:44:28","modified_gmt":"2022-11-13T17:44:28","slug":"seo-recherches-google-francais-economies-denergie","status":"publish","type":"post","link":"https:\/\/michaeldri.com\/blog\/seo\/seo-recherches-google-francais-economies-denergie\/","title":{"rendered":"SEO : les recherches Google des Fran\u00e7ais sur les \u00e9conomies d\u2019\u00e9nergie"},"content":{"rendered":"<p>Comment les Fran\u00e7ais effectuent leurs recherches sur Google concernant le sujet \u00e9pineux de l\u2019\u00e9nergie ? Google Trends a sorti une petite \u00e9tude sur les tendances de recherches montrant que les \u00e9conomies d\u2019\u00e9nergie figurent comme un sujet majeur pour les Fran\u00e7ais.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">DANS CET ARTICLE<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/michaeldri.com\/blog\/seo\/seo-recherches-google-francais-economies-denergie\/#Lenergie_une_source_deconomie_pour_les_Francais_dapres_leurs_recherches_sur_Google\" >L\u2019\u00e9nergie, une source d\u2019\u00e9conomie pour les Fran\u00e7ais d\u2019apr\u00e8s leurs recherches sur Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/michaeldri.com\/blog\/seo\/seo-recherches-google-francais-economies-denergie\/#Le_carburant_a_fait_exploser_les_recherches_Google\" >Le carburant a fait exploser les recherches Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/michaeldri.com\/blog\/seo\/seo-recherches-google-francais-economies-denergie\/#Pour_reduire_leurs_depenses_energetiques_les_Francais_se_renseignent_sur_Google\" >Pour r\u00e9duire leurs d\u00e9penses \u00e9nerg\u00e9tiques, les Fran\u00e7ais se renseignent sur Google<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lenergie_une_source_deconomie_pour_les_Francais_dapres_leurs_recherches_sur_Google\"><\/span>L\u2019\u00e9nergie, une source d\u2019\u00e9conomie pour les Fran\u00e7ais d\u2019apr\u00e8s leurs recherches sur Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>On le sait depuis les \u00e9lections pr\u00e9sidentielles fran\u00e7aises 2022, la principale pr\u00e9occupation des \u00e9lecteurs est le pouvoir d\u2019achat. Selon un sondage Ipsos Sopra Steria, le pouvoir d\u2019achat recueillait de loin le plus de suffrages avec 51% des r\u00e9ponses. Tandis que le deuxi\u00e8me, le syst\u00e8me de sant\u00e9 \u00e9tait \u00e0 32%.<\/p>\n<p>Mais on peut aussi distinguer sur le graphique ci-dessous qu\u2019avec 30%, les sujets li\u00e9s \u00e0 l\u2019environnement prennent la 3e place des pr\u00e9occupations des Fran\u00e7ais.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"576\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Sondage-francais-preoccupations-2022.webp\" alt=\"image\" class=\"wp-image-1555\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Sondage-francais-preoccupations-2022.webp 564w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Sondage-francais-preoccupations-2022-294x300.webp 294w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption class=\"wp-element-caption\"><em>Source : France Inter<\/em><\/figcaption><\/figure>\n<\/div>\n\n<p>Avec l\u2019hiver approchant, les crises \u00e9nerg\u00e9tiques successives, le conflit ukrainien ou tout simplement une prise de conscience \u00e9cologique\u2026 On a de plus en plus l\u2019\u0153il sur nos consommations d\u2019\u00e9nergie. Google Trends s\u2019est int\u00e9ress\u00e9 aux types de recherches des Fran\u00e7ais qui concernent la crise \u00e9cologique en 2022. On s\u2019arr\u00eate notamment sur la notion \u201c\u00e9conomiser\u201d et on peut voir ci-dessous les r\u00e9percussions caus\u00e9es par la gr\u00e8ve des ouvriers dans le domaine du carburant. Celui-ci arrive second apr\u00e8s \u201c\u00e9conomiser de l\u2019argent\u201d et viennent ensuite les sujets de l\u2019eau et de l\u2019\u00e9lectricit\u00e9.<\/p>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/3140_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderWidget(\"DE_cu_PKO9JIMBAAACBM_en\", \"fe_donut_chart_42388c7d-536e-4b89-b8b1-e06ee8b2aaf7\", {\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script>\n\n\n<p>Quand l\u2019optimisation du pouvoir d\u2019achat passe par les \u00e9conomies d\u2019\u00e9nergie&#8230; Si on regarde les suggestions Google lorsqu\u2019on tape le d\u00e9but de phrase \u201cComment \u00e9conomiser\u201d, la moiti\u00e9 des propositions concernent l\u00e0 aussi les \u00e9nergies.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Suggestions-Comment-economiser.webp\" alt=\"image\" class=\"wp-image-1558\" width=\"409\" height=\"342\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Suggestions-Comment-economiser.webp 817w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Suggestions-Comment-economiser-300x251.webp 300w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Suggestions-Comment-economiser-768x643.webp 768w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Google<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_carburant_a_fait_exploser_les_recherches_Google\"><\/span>Le carburant a fait exploser les recherches Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Avec le conflit en Ukraine et les sp\u00e9culations mondiales, le prix du carburant s\u2019est envol\u00e9 en mars 2022. Et les internautes se sont renseign\u00e9s en masse sur ce sujet, quitte \u00e0 \u00e9clipser les autres \u00e9nergies au niveau de l\u2019intensit\u00e9 de recherche en 2022.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"558\" height=\"384\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Recherche-energies-2022-Googles-Trends.webp\" alt=\"image\" class=\"wp-image-1582\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Recherche-energies-2022-Googles-Trends.webp 558w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Recherche-energies-2022-Googles-Trends-300x206.webp 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Google Trends<\/em><\/figcaption><\/figure>\n<\/div>\n\n<p>Les termes \u201cprix du carburant\u201d ont atteint un niveau record cette ann\u00e9e. En mars 2022, les recherches pointent au sommet, m\u00eame quatre fois plus que le dernier record enregistr\u00e9 par Google ces 12 derni\u00e8res ann\u00e9es. Il s\u2019agissait alors des recherches dues \u00e0 une baisse soudaine des prix \u00e0 la pompe en novembre 2018\u2026 L\u2019inverse donc !<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"388\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Prix-Carburant-2022-Google-Trends.webp\" alt=\"image\" class=\"wp-image-1581\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Prix-Carburant-2022-Google-Trends.webp 561w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Prix-Carburant-2022-Google-Trends-300x207.webp 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Google Trends<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pour_reduire_leurs_depenses_energetiques_les_Francais_se_renseignent_sur_Google\"><\/span>Pour r\u00e9duire leurs d\u00e9penses \u00e9nerg\u00e9tiques, les Fran\u00e7ais se renseignent sur Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Google Trends nous a sorti deux petits graphiques pour montrer l\u2019\u00e9volution des recherches des internautes fran\u00e7ais concernant l\u2019\u00e9nergie solaire et l\u2019\u00e9nergie \u00e9olienne. Les requ\u00eates ne cessent d\u2019augmenter par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>\n<p>On note aussi qu\u2019il y a un fort pic depuis novembre 2016. Au moment du projet lanc\u00e9 par l\u2019Etat nomm\u00e9 <a href=\"https:\/\/www.ecologie.gouv.fr\/programmations-pluriannuelles-lenergie-ppe\" target=\"_blank\" rel=\"noopener\">Programmations pluriannuelles de l\u2019\u00e9nergie<\/a>. Il vise notamment \u00e0 aider et inciter les particuliers et professionnels \u00e0 consommer moins d\u2019\u00e9nergie pour enclencher une croissance verte d\u2019envergure.<\/p>\n<p>Pour le solaire :\u00a0<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"334\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Energie-solaire-Google-Trends.webp\" alt=\"image\" class=\"wp-image-1580\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Energie-solaire-Google-Trends.webp 562w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Energie-solaire-Google-Trends-300x178.webp 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Google Trends<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Et voici pour l&#8217;\u00e9olien :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"334\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Energie-eolienne-Google-Trends.webp\" alt=\"image\" class=\"wp-image-1584\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Energie-eolienne-Google-Trends.webp 562w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/11\/Energie-eolienne-Google-Trends-300x178.webp 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Google Trends<\/em><\/figcaption><\/figure>\n<\/div>\n\n<p>Remarque int\u00e9ressante pour ces deux secteurs. Les recherches sur l\u2019\u00e9nergie solaires sont un peu moins fortes durant les mois hivernaux, un peu logique ! Alors qu\u2019\u00e0 l\u2019inverse les recherches sur l\u2019\u00e9olien sont eux un peu plus faibles pendant l\u2019\u00e9t\u00e9.<\/p>\n<p>Des informations utiles et toujours bonnes \u00e0 savoir pour adapter les <a href=\"https:\/\/michaeldri.com\/blog\/category\/marketing-digital\/\">strat\u00e9gies de marketing<\/a> et\/ou de communication dans ces secteurs.<\/p>\n<p>En tout cas, les Fran\u00e7ais ne se sont jamais autant inform\u00e9s pour s\u2019\u00e9quiper et faire des \u00e9conomies d\u2019\u00e9nergie !<\/p>","protected":false},"excerpt":{"rendered":"<p>Comment les Fran\u00e7ais effectuent leurs recherches sur Google concernant le sujet \u00e9pineux de l\u2019\u00e9nergie ? Google Trends a sorti une petite \u00e9tude sur les tendances de recherches montrant que les \u00e9conomies d\u2019\u00e9nergie figurent comme un sujet majeur pour les Fran\u00e7ais. L\u2019\u00e9nergie, une source d\u2019\u00e9conomie pour les Fran\u00e7ais d\u2019apr\u00e8s leurs recherches sur Google On le sait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry","has-media"],"rank_math_title":null,"rank_math_description":"Les recherches Googles des fran\u00e7ais concernant l'\u00e9nergie. Les fran\u00e7ais et leurs recherches SEO pour faire\" des \u00e9conomies d'\u00e9nergie","_links":{"self":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":18,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"predecessor-version":[{"id":1586,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1554\/revisions\/1586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media\/1564"}],"wp:attachment":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/tags?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}