{"id":1942,"date":"2025-02-27T18:49:17","date_gmt":"2025-02-27T17:49:17","guid":{"rendered":"https:\/\/michaeldri.com\/blog\/?p=1942"},"modified":"2025-12-13T09:15:59","modified_gmt":"2025-12-13T08:15:59","slug":"etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources","status":"publish","type":"post","link":"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/","title":{"rendered":"Etude : Comment les moteurs de recherche IA choisissent leurs sources ?"},"content":{"rendered":"<p>Les moteurs de recherche IA sont en train de chambouler notre mani\u00e8re de trouver de l&#8217;information. Fini le temps des pages de r\u00e9sultats classiques, maintenant, c&#8217;est l&#8217;IA qui fait le tri pour nous ! Mais alors, comment ces outils d&#8217;intelligence artificielle d\u00e9cident-ils des sources qu&#8217;ils citent dans leurs r\u00e9ponses ? Une \u00e9tude r\u00e9cente s&#8217;est pench\u00e9e sur la question, et les r\u00e9sultats sont tr\u00e8s int\u00e9ressants !<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">DANS CET ARTICLE<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/#Letude_en_quelques_chiffres\" >L&#8217;\u00e9tude en quelques chiffres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/#Qui_cite_le_plus\" >Qui cite le plus ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/#Les_sites_a_forte_autorite_dominent\" >Les sites \u00e0 forte autorit\u00e9 dominent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/#Quel_type_de_sources_est_privilegie\" >Quel type de sources est privil\u00e9gi\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/#Les_citations_varient_selon_le_parcours_dachat\" >Les citations varient selon le parcours d&#8217;achat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/michaeldri.com\/blog\/seo\/etude-comment-les-moteurs-de-recherche-ia-choisissent-leurs-sources\/#Ce_quil_faut_retenir_pour_optimiser_sa_visibilite\" >Ce qu&#8217;il faut retenir pour optimiser sa visibilit\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Letude_en_quelques_chiffres\"><\/span>L&#8217;\u00e9tude en quelques chiffres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L&#8217;\u00e9quipe de la solution XFunnel (outil d&#8217;analyse IA) a analys\u00e9 <strong>40 000 r\u00e9ponses<\/strong> fournies par trois moteurs IA : ChatGPT, Perplexity et Google Gemini. Au total, <strong>250 000 citations<\/strong> ont \u00e9t\u00e9 examin\u00e9es pour comprendre quelles sources \u00e9taient les plus mentionn\u00e9es. Les r\u00e9sultats permettent de mieux cerner les crit\u00e8res de s\u00e9lection des moteurs et donc, comment optimiser sa strat\u00e9gie de contenu ! \ud83d\ude09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qui_cite_le_plus\"><\/span>Qui cite le plus ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tous les moteurs ne citent pas les sources de la m\u00eame mani\u00e8re. Voici le nombre moyen de citations par r\u00e9ponse :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p><strong>Perplexity<\/strong> : 6,61 citations<\/p>\n<\/li>\n<li>\n<p><strong>Google Gemini<\/strong> : 6,1 citations<\/p>\n<\/li>\n<li>\n<p><strong>ChatGPT<\/strong> : 2,62 citations<\/p>\n<\/li>\n<\/ul>\n<p>On constate que Perplexity et Gemini jouent la transparence avec plus de sources cit\u00e9es, tandis que ChatGPT reste plus r\u00e9serv\u00e9 sur l&#8217;origine de ses r\u00e9ponses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_sites_a_forte_autorite_dominent\"><\/span>Les sites \u00e0 forte autorit\u00e9 dominent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les IA ne piochent pas leurs sources au hasard ! Elles ont une nette pr\u00e9f\u00e9rence pour les sites \u00e0 forte <strong>Autorit\u00e9 de Domaine (AD)<\/strong>. Voici comment se r\u00e9partissent les citations :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p><strong>80-100 AD<\/strong> (tr\u00e8s haute autorit\u00e9) : 31,53 % des citations<\/p>\n<\/li>\n<li>\n<p><strong>40-59 AD<\/strong> : 26,32 %<\/p>\n<\/li>\n<li>\n<p><strong>20-39 AD<\/strong> : 22,07 %<\/p>\n<\/li>\n<li>\n<p><strong>60-79 AD<\/strong> : 15,33 %<\/p>\n<\/li>\n<li>\n<p><strong>0-19 AD<\/strong> (faible autorit\u00e9) : 4,76 %<\/p>\n<\/li>\n<\/ul>\n<p>Autrement dit, plus votre site a une forte autorit\u00e9, plus il a de chances d&#8217;\u00eatre r\u00e9f\u00e9renc\u00e9 par l&#8217;IA. Il est donc crucial de travailler son SEO et d&#8217;obtenir des backlinks de qualit\u00e9 !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quel_type_de_sources_est_privilegie\"><\/span>Quel type de sources est privil\u00e9gi\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les citations sont class\u00e9es en plusieurs cat\u00e9gories :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p><strong>Sources acquises<\/strong> (articles de presse, blogs tiers) : majoritaires<\/p>\n<\/li>\n<li>\n<p><strong>Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/strong> (forums, avis clients) : tr\u00e8s cit\u00e9<\/p>\n<\/li>\n<li>\n<p><strong>Sources officielles<\/strong> (sites d&#8217;entreprises) : en retrait<\/p>\n<\/li>\n<li>\n<p><strong>Concurrents directs<\/strong> : rarement cit\u00e9s<\/p>\n<\/li>\n<\/ul>\n<p>Cela signifie qu&#8217;il ne suffit pas d&#8217;avoir un bon site web pour \u00eatre mentionn\u00e9 par une IA. Les r\u00e9f\u00e9rences externes et les avis utilisateurs jouent un r\u00f4le majeur !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_citations_varient_selon_le_parcours_dachat\"><\/span>Les citations varient selon le parcours d&#8217;achat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les moteurs IA adaptent leurs r\u00e9f\u00e9rences en fonction des besoins des utilisateurs :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p><strong>D\u00e9couverte du probl\u00e8me \/ recherche d&#8217;informations<\/strong> : beaucoup de sources acquises<\/p>\n<\/li>\n<li>\n<p><strong>Comparaison des solutions<\/strong> : hausse des citations d&#8217;avis clients et de forums<\/p>\n<\/li>\n<li>\n<p><strong>D\u00e9cision finale<\/strong> : priorit\u00e9 aux sites officiels<\/p>\n<\/li>\n<\/ul>\n<p>Cela signifie que les strat\u00e9gies de contenu doivent \u00eatre adapt\u00e9es en fonction des intentions de recherche.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ce_quil_faut_retenir_pour_optimiser_sa_visibilite\"><\/span>Ce qu&#8217;il faut retenir pour optimiser sa visibilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous voulez que votre site soit r\u00e9f\u00e9renc\u00e9 par une IA, voici quelques conseils :<\/p>\n<p>\u2705 <strong>Augmentez votre autorit\u00e9 de domaine<\/strong> en obtenant des backlinks de qualit\u00e9<\/p>\n<p>\u2705 <strong>Misez sur les articles de presse et les blogs tiers<\/strong> pour \u00eatre cit\u00e9 comme source fiable<\/p>\n<p>\u2705 <strong>Encouragez les avis clients et la participation sur les forums<\/strong><\/p>\n<p>\u2705 <strong>Adaptez votre contenu au parcours d&#8217;achat des utilisateurs<\/strong><\/p>\n<p>Avec ces bonnes pratiques, votre site aura plus de chances d&#8217;appara\u00eetre dans les r\u00e9ponses des moteurs IA. \ud83d\ude80<\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Source : <a href=\"https:\/\/www.xfunnel.ai\/blog\/what-sources-do-ai-search-engines-choose\" target=\"_blank\" rel=\"noopener\">https:\/\/www.xfunnel.ai\/blog\/what-sources-do-ai-search-engines-choose<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les moteurs de recherche IA sont en train de chambouler notre mani\u00e8re de trouver de l&#8217;information. Fini le temps des pages de r\u00e9sultats classiques, maintenant, c&#8217;est l&#8217;IA qui fait le tri pour nous ! Mais alors, comment ces outils d&#8217;intelligence artificielle d\u00e9cident-ils des sources qu&#8217;ils citent dans leurs r\u00e9ponses ? Une \u00e9tude r\u00e9cente s&#8217;est pench\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7,137],"tags":[22,129,23],"class_list":["post-1942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-intelligence-artificielle","tag-google","tag-intelligence-artificielle","tag-news","entry","has-media"],"rank_math_title":"\u00c9tude : Quel moteur de recherches IA cite le plus de sources ? %sep% %sitename%","rank_math_description":"Comment les moteurs de recherche IA s\u00e9lectionnent leurs sources. \u00c9tude et chiffres sur quelle IA propose le plus de liens dans ses r\u00e9ponses !","_links":{"self":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/comments?post=1942"}],"version-history":[{"count":1,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1942\/revisions"}],"predecessor-version":[{"id":1944,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1942\/revisions\/1944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media\/1943"}],"wp:attachment":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media?parent=1942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/categories?post=1942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/tags?post=1942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}