{"id":1972,"date":"2025-03-11T07:10:00","date_gmt":"2025-03-11T06:10:00","guid":{"rendered":"https:\/\/michaeldri.com\/blog\/?p=1972"},"modified":"2025-03-09T18:22:05","modified_gmt":"2025-03-09T17:22:05","slug":"google-ai-overviews-annonce-ai-mode","status":"publish","type":"post","link":"https:\/\/michaeldri.com\/blog\/seo\/google-ai-overviews-annonce-ai-mode\/","title":{"rendered":"Google AI Overviews annonce encore une nouveaut\u00e9 sur la recherche avec AI Mode"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Google continue d\u2019innover avec l\u2019IA dans la recherche. Apr\u00e8s le lancement des <strong>AI Overviews<\/strong>, qui aident d\u00e9j\u00e0 plus d\u2019un milliard d\u2019utilisateurs, la firme de Mountain View passe \u00e0 la vitesse sup\u00e9rieure avec <strong>Gemini 2.0<\/strong> et un tout nouveau mode exp\u00e9rimental : <strong>AI Mode<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">DANS CET ARTICLE<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/michaeldri.com\/blog\/seo\/google-ai-overviews-annonce-ai-mode\/#AI_Overviews_encore_plus_puissant_grace_a_Gemini_20_%F0%9F%9A%80\" >AI Overviews : encore plus puissant gr\u00e2ce \u00e0 Gemini 2.0 \ud83d\ude80<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/michaeldri.com\/blog\/seo\/google-ai-overviews-annonce-ai-mode\/#AI_Mode_une_recherche_encore_plus_intelligente_%F0%9F%A4%96\" >AI Mode : une recherche encore plus intelligente \ud83e\udd16<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/michaeldri.com\/blog\/seo\/google-ai-overviews-annonce-ai-mode\/#Une_recherche_combinant_puissance_de_lIA_et_fiabilite_des_sources_web_%F0%9F%8C%8D\" >Une recherche combinant puissance de l\u2019IA et fiabilit\u00e9 des sources web \ud83c\udf0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/michaeldri.com\/blog\/seo\/google-ai-overviews-annonce-ai-mode\/#Une_experience_en_test_et_en_constante_amelioration_%F0%9F%94%AC\" >Une exp\u00e9rience en test et en constante am\u00e9lioration \ud83d\udd2c<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"AI_Overviews_encore_plus_puissant_grace_a_Gemini_20_%F0%9F%9A%80\"><\/span><strong>AI Overviews : encore plus puissant gr\u00e2ce \u00e0 Gemini 2.0<\/strong> \ud83d\ude80<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En d\u00e9cembre dernier, Google a lanc\u00e9 <strong>Gemini 2.0<\/strong>, une nouvelle version de son intelligence artificielle g\u00e9n\u00e9rative qui rivalise haut la main avec ChatGPT et les autres. La firme de Mountain annonce d\u00e9sormais\u00a0 Gemini 2.0 pour AI Overviews aux \u00c9tats-Unis, am\u00e9liorant la qualit\u00e9 et la rapidit\u00e9 des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA au sein m\u00eame du moteur de recherche. Ce d\u00e9ploiement concerne en priorit\u00e9 les requ\u00eates complexes en <strong>programmation, math\u00e9matiques avanc\u00e9es et multimodalit\u00e9<\/strong> (recherches combinant texte, image, etc.).<br \/><br \/>Rappel : pour l&#8217;instant Google AIO n&#8217;est pas encore disponible en Europe. Mais ce n&#8217;est plus qu&#8217;une question de mois pour qu&#8217;on voie la page Google changer consid\u00e9rablement ! <a href=\"https:\/\/michaeldri.com\/blog\/seo\/comment-apparaitre-ai-overviews-google-booster-visibilite\/\">D\u00e9couvrez mon article pour avoir un aper\u00e7u de Google AI Overviews et surtout savoir comment s&#8217;y placer<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_Mode_une_recherche_encore_plus_intelligente_%F0%9F%A4%96\"><\/span><strong>AI Mode : une recherche encore plus intelligente<\/strong> \ud83e\udd16<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Face aux attentes des utilisateurs, Google lance une nouvelle <strong>exp\u00e9rience exp\u00e9rimentale en Labs<\/strong> : <strong>AI Mode<\/strong>. Ce mode va encore plus loin que les AI Overviews en proposant :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Une <strong>capacit\u00e9 de raisonnement avanc\u00e9e<\/strong> \ud83e\udde0<\/p>\n<\/li>\n<li>\n<p>Une compr\u00e9hension am\u00e9lior\u00e9e des <strong>requ\u00eates complexes et comparatives<\/strong> \ud83d\udd0d<\/p>\n<\/li>\n<li>\n<p>Une capacit\u00e9 \u00e0 <strong>suivre et approfondir les recherches avec des questions de suivi<\/strong> \ud83d\udcac<\/p>\n<\/li>\n<\/ul>\n<p>En utilisant une version optimis\u00e9e de <strong>Gemini 2.0<\/strong>, AI Mode permet d\u2019obtenir des r\u00e9ponses plus d\u00e9taill\u00e9es et de naviguer entre plusieurs niveaux d\u2019information. Il excelle notamment dans les recherches impliquant plusieurs param\u00e8tres, comme comparer des produits en fonction de crit\u00e8res sp\u00e9cifiques.<\/p>\n<p>Par exemple, une requ\u00eate comme <em>\u00ab Quelle est la diff\u00e9rence entre le suivi du sommeil sur une bague connect\u00e9e, une montre intelligente et un tapis de suivi ? \u00bb<\/em> entra\u00eene un raisonnement en plusieurs \u00e9tapes, combinant diff\u00e9rentes sources pour proposer une r\u00e9ponse enrichie et accessible.<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1972-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2025\/03\/ai-mode-Google-demo.mp4?_=1\" \/><a href=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2025\/03\/ai-mode-Google-demo.mp4\">https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2025\/03\/ai-mode-Google-demo.mp4<\/a><\/video><\/div>\n<p style=\"text-align: center;\"><em>Source : Google Blog<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Une_recherche_combinant_puissance_de_lIA_et_fiabilite_des_sources_web_%F0%9F%8C%8D\"><\/span><strong>Une recherche combinant puissance de l\u2019IA et fiabilit\u00e9 des sources web<\/strong> \ud83c\udf0d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u2019une des grandes forces d\u2019<strong>AI Mode<\/strong>, c\u2019est qu\u2019il ne se contente pas de g\u00e9n\u00e9rer des r\u00e9ponses bas\u00e9es uniquement sur un mod\u00e8le d\u2019IA. Il s\u2019appuie sur toute une combinaison :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p><strong>Le Knowledge Graph<\/strong>\u00a0<\/p>\n<\/li>\n<li>\n<p><strong>Des donn\u00e9es en temps r\u00e9el<\/strong>\u00a0<\/p>\n<\/li>\n<li>\n<p><strong>Des r\u00e9sultats de recherche traditionnels<\/strong>\u00a0<\/p>\n<\/li>\n<li>\n<p><strong>Des informations produits issues du shopping Google<\/strong>\u00a0<\/p>\n<\/li>\n<\/ul>\n<p>Gr\u00e2ce \u00e0 la technique du <strong>query fan-out<\/strong>, AI Mode effectue plusieurs recherches simultan\u00e9es sur diff\u00e9rents sous-th\u00e8mes avant d\u2019assembler les r\u00e9sultats en une seule r\u00e9ponse compr\u00e9hensible et structur\u00e9e.<\/p>\n<p>Les utilisateurs peuvent ensuite poser des <strong>questions de suivi<\/strong> pour approfondir leurs recherches, comme <em>\u00ab Que se passe-t-il avec la fr\u00e9quence cardiaque en sommeil profond ? \u00bb<\/em>. Cette approche permet de r\u00e9pondre plus naturellement aux requ\u00eates complexes sans n\u00e9cessiter de multiples recherches manuelles.<\/p>\n<div>\u00a0<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Une_experience_en_test_et_en_constante_amelioration_%F0%9F%94%AC\"><\/span><strong>Une exp\u00e9rience en test et en constante am\u00e9lioration<\/strong> \ud83d\udd2c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google a d\u00e9j\u00e0 test\u00e9 AI Mode en interne et aupr\u00e8s de testeurs de confiance, et les premiers retours sont tr\u00e8s positifs, notamment sur :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>La <strong>rapidit\u00e9<\/strong> \u26a1<\/p>\n<\/li>\n<li>\n<p>La <strong>qualit\u00e9<\/strong> des r\u00e9ponses \ud83c\udfaf<\/p>\n<\/li>\n<li>\n<p>L\u2019<strong>actualisation des informations<\/strong> \ud83c\udd95<\/p>\n<\/li>\n<\/ul>\n<p>L\u2019entreprise reconna\u00eet cependant que l\u2019IA n\u2019est pas infaillible. Dans certains cas o\u00f9 la r\u00e9ponse g\u00e9n\u00e9r\u00e9e ne semble pas fiable, Google affichera des r\u00e9sultats de recherche classiques \u00e0 la place.<\/p>\n<p>Dans cette nouvelle phase de test, Google cherche \u00e0 am\u00e9liorer :<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>L\u2019<strong>objectivit\u00e9 des r\u00e9ponses<\/strong> \ud83c\udfdb\ufe0f<\/p>\n<\/li>\n<li>\n<p>L\u2019int\u00e9gration d\u2019<strong>\u00e9l\u00e9ments visuels enrichis<\/strong> \ud83d\udcf8<\/p>\n<\/li>\n<li>\n<p>L\u2019acc\u00e8s \u00e0 des <strong>contenus web vari\u00e9s<\/strong> \ud83d\udd17<\/p>\n<\/li>\n<\/ul>\n<p>D\u00e8s aujourd\u2019hui, Google <strong>invite les abonn\u00e9s Google One AI Premium \u00e0 tester AI Mode<\/strong> en avant-premi\u00e8re. Ce programme exp\u00e9rimental aidera \u00e0 affiner encore davantage cette nouvelle fa\u00e7on d\u2019explorer l\u2019information sur le web. Mais si vous n&#8217;avez pas de VPN pour simuler votre connexion aux USA, il va falloir s&#8217;armer de patience pour voir ces \u00e9volutions !<\/p>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Source : <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.google\/products\/search\/ai-mode-search<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google continue d\u2019innover avec l\u2019IA dans la recherche. Apr\u00e8s le lancement des AI Overviews, qui aident d\u00e9j\u00e0 plus d\u2019un milliard d\u2019utilisateurs, la firme de Mountain View passe \u00e0 la vitesse sup\u00e9rieure avec Gemini 2.0 et un tout nouveau mode exp\u00e9rimental : AI Mode. AI Overviews : encore plus puissant gr\u00e2ce \u00e0 Gemini 2.0 \ud83d\ude80 En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15,7],"tags":[18,22,129,23],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-seo","tag-buzz","tag-google","tag-intelligence-artificielle","tag-news","entry","has-media"],"rank_math_title":"Google AI Mode : encore une nouveaut\u00e9 pour la recherche SEO","rank_math_description":"D\u00e9couvrez les nouveaut\u00e9s de Google avec l'AI Mode pour am\u00e9liorer votre exp\u00e9rience de recherche dans google Overviews.","_links":{"self":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/comments?post=1972"}],"version-history":[{"count":1,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1972\/revisions"}],"predecessor-version":[{"id":1976,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/1972\/revisions\/1976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media\/1975"}],"wp:attachment":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media?parent=1972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/categories?post=1972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/tags?post=1972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}