{"id":986,"date":"2022-04-09T12:53:17","date_gmt":"2022-04-09T10:53:17","guid":{"rendered":"https:\/\/michaeldri.com\/blog\/?p=986"},"modified":"2023-04-16T01:20:15","modified_gmt":"2023-04-15T23:20:15","slug":"google-multisearch-recherche-multiple","status":"publish","type":"post","link":"https:\/\/michaeldri.com\/blog\/marketing-digital\/google-multisearch-recherche-multiple\/","title":{"rendered":"Google Multisearch, pour une recherche plus pouss\u00e9e et trouver vraiment ce que vous souhaitez"},"content":{"rendered":"\n<p>Google a sorti une note sur son blog, pour nous r\u00e9v\u00e9ler la &#8220;recherche multiple&#8221;. Une nouvelle mani\u00e8re de faire une recherche pour trouver l&#8217;objet, le v\u00eatement ou l&#8217;article qui nous convient vraiment. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">DANS CET ARTICLE<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/michaeldri.com\/blog\/marketing-digital\/google-multisearch-recherche-multiple\/#Facilitez_votre_recherche_en_tapant_le_moins_de_mots_possible\" >Facilitez votre recherche en tapant le moins de mots possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/michaeldri.com\/blog\/marketing-digital\/google-multisearch-recherche-multiple\/#La_realite_augmentee_pour_nous_aider_a_choisir_les_produits_de_beaute\" >La r\u00e9alit\u00e9 augment\u00e9e pour nous aider \u00e0 choisir les produits de beaut\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilitez_votre_recherche_en_tapant_le_moins_de_mots_possible\"><\/span>Facilitez votre recherche en tapant le moins de mots possible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>La nouvelle version de Google Lens, le module qui permet la reconnaissance visuelle, fait encore une \u00e9volution. En test actuellement en version beta aux \u00c9tats-Unis, la mise \u00e0 jour nous promet de nous prendre encore plus par la main gr\u00e2ce au Multisearch.&nbsp;<\/p>\n<p>D\u00e9j\u00e0 avec Google Lens, il est possible d&#8217;\u00eatre <strong>redirig\u00e9 sur des articles similaires \u00e0 celui qu&#8217;on a photographi\u00e9<\/strong>. Par exemple, si on prend un t-shirt bleu en photo, et qu&#8217;on utilise Lens, l&#8217;application nous proposera plusieurs t-shirts bleus disponibles sur certains e-commerces. M\u00eame couleur, plus ou moins la m\u00eame forme&#8230; Tout est fait pour coller au maximum avec l&#8217;article cibl\u00e9.<\/p>\n<p>Le <strong>Google Multisearch<\/strong>, c&#8217;est la possibilit\u00e9 de compl\u00e9ter cette recherche Google Lens. En effet, une fois qu&#8217;on sera sur la page des r\u00e9sultats, on aura juste \u00e0 <strong>appuyer sur le champ &#8220;Add to your search&#8221; (Ajouter \u00e0 la recherche)<\/strong>. Ici, on peut \u00e9crire ou m\u00eame utiliser la recherche vocale pour \u00e9tayer un peu plus nos besoins. Exemple : j&#8217;aime beaucoup ce t-shirt bleu, mais je voudrais trouver le m\u00eame mod\u00e8le en rouge. Il suffit d&#8217;inscrire le mot &#8220;rouge&#8221; pour voir appara\u00eetre plusieurs t-shirts rouges.&nbsp;<\/p>\n<p>RDV tr\u00e8s prochainement donc dans votre appli Google ou dans l&#8217;appli Google Lens pour retrouver cette fonction.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/Google-Multisearch_MDRI.webp\" alt=\"Google-Lens-recherche-multiple\" class=\"wp-image-988\" srcset=\"https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/Google-Multisearch_MDRI.webp 1000w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/Google-Multisearch_MDRI-300x169.webp 300w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/Google-Multisearch_MDRI-768x433.webp 768w, https:\/\/michaeldri.com\/blog\/wp-content\/uploads\/2022\/04\/Google-Multisearch_MDRI-800x450.webp 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Et cette fonctionnalit\u00e9 ne concerne pas uniquement les v\u00eatements. En r\u00e9alit\u00e9, il nous sera possible de photographier notre salon et de taper &#8220;table \u00e0 manger&#8221; pour d\u00e9couvrir des tables assorties \u00e0 notre d\u00e9coration. Et \u00e7a marche sur plein d&#8217;autres \u00e9l\u00e9ments comme les plantes. Google Lens reconna\u00eetra notre plante et en tapant &#8220;entretien&#8221;, il nous conduira sur des articles d&#8217;informations ou des produits utiles pour entretenir cette plante. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_realite_augmentee_pour_nous_aider_a_choisir_les_produits_de_beaute\"><\/span>La r\u00e9alit\u00e9 augment\u00e9e pour nous aider \u00e0 choisir les produits de beaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depuis 2019, Google se penche aussi sur la r\u00e9alit\u00e9 augment\u00e9e pour aider les consommateurs \u00e0 mieux se projeter selon les produits. Avec <a href=\"https:\/\/blog.google\/products\/shopping\/shopping-beauty-product-try-it-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">AR Beauty Try-On<\/a>, il est possible de tester un produit de beaut\u00e9 virtuellement avant de l&#8217;acheter. Google a mis en place des partenariats avec de grandes marques comme Maybelline New York ou MAC. Ce rouge \u00e0 l\u00e8vres vous pla\u00eet ? Voyez ce que \u00e7a donne directement sur vos l\u00e8vres et essayez vos teintes pr\u00e9f\u00e9r\u00e9es en selfie !<\/p>\n\n\n\n<p>Encore une fois, la fonction n&#8217;est pas encore disponible en France \u00e0 ma connaissance, mais nul doute qu&#8217;elle appara\u00eetra sur nos moteurs de recherche dans les mois qui viennent. En attendant, d\u00e9couvrez un petit aper\u00e7u de ce que \u00e7a donne ci-dessous.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-imgur wp-block-embed-imgur\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"oceanwp-oembed-wrap clr\"><blockquote class=\"imgur-embed-pub\" lang=\"en\" data-id=\"TDuEWBR\"><a href=\"https:\/\/imgur.com\/TDuEWBR\" target=\"_blank\" rel=\"noopener\">View post on imgur.com<\/a><\/blockquote><script async src=\"\/\/s.imgur.com\/min\/embed.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><em>La Google AR Beauty Exp\u00e9rience (Source : Google Blog)<\/em><\/figcaption><\/figure>\n\n\n\n<p>Int\u00e9ress\u00e9s par les innovations du g\u00e9ant de Mountain View ? D\u00e9couvrez <a href=\"https:\/\/michaeldri.com\/blog\/site-web\/google-fact-checking-resultats-label\/\">comment Google nous aide avec ses fonctions de fact-checking<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a sorti une note sur son blog, pour nous r\u00e9v\u00e9ler la &#8220;recherche multiple&#8221;. Une nouvelle mani\u00e8re de faire une recherche pour trouver l&#8217;objet, le v\u00eatement ou l&#8217;article qui nous convient vraiment. Facilitez votre recherche en tapant le moins de mots possible La nouvelle version de Google Lens, le module qui permet la reconnaissance visuelle, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[22,17],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-publicite-digitale","entry","has-media"],"rank_math_title":"Google Multisearch avec Google Lens %sep% %sitename%","rank_math_description":"Cherchez mieux vos articles avec Google Lens et Multisearch de Google. Trouvez facilement vos produits en compl\u00e9tant vos recherches !","_links":{"self":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":7,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":1805,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions\/1805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media\/1065"}],"wp:attachment":[{"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeldri.com\/blog\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}